International Journal of Economics and Business Administration
Articles Information
International Journal of Economics and Business Administration, Vol.7, No.2, Jun. 2021, Pub. Date: Jun. 29, 2021
Investigating Corporate Social Responsibility on Financial Performance in the Telecommunication Industry: MTN - Ghana Perspective
Pages: 80-88 Views: 1025 Downloads: 311
Authors
[01] Francis Kofi Sobre Frimpong, Department of Accounting and Finance, Accra Institute of Technology, Accra, Ghana.
[02] Eleazer Fianko Ofei, Department of Accounting and Finance, Accra Institute of Technology, Accra, Ghana.
[03] Alfred Ayu Okuntey, Department of Accounting and Finance, Accra Institute of Technology, Accra, Ghana.
[04] Eric Hope, Department of Accounting, Kaaf University College, Accra, Ghana.
Abstract
The study examined the impact of corporate social responsibility on financial performance (FP), using the experience of MTN Ghana Limited, in the telecommunications industry. This study was particularly used to enable managers in MTN Ghana's telecommunications industry to achieve their social responsibility. A quantitative research approach was adopted. The study considered the Graphic Road branch of MTN Ghana which has a population size of 715 employees with a sample size of one hundred and forty-three (143) employees was used for the study. Both primary and secondary data were used. The data was collected from the company’s annual report. The sample of five years’ data (2015 to 2019) of MTN Ghana were used. Statistical Product and Service Solutions (SPSS Version, 21) was used to code and analysed the questionnaires and secondary data that were obtain. Descriptive statistics such as frequency distribution tables, means, and standard deviation for descriptive studies, percentages, pie charts and bar charts were used to present the responds obtained from the respondents. Finding from the data analysed indicated a positive effect of corporate social responsibility on Return on Equity (ROE). It was further observed that corporate social responsibility (CSR) had a statistically significant effect on Return on Assets (ROA).
Keywords
Corporate Social Responsibility, Financial Performance, MTN Ghana, Telecommunication Industry, Return on Assets (ROA), Return on Equity (ROE)
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