International Journal of Economics and Business Administration
Articles Information
International Journal of Economics and Business Administration, Vol.7, No.2, Jun. 2021, Pub. Date: Apr. 29, 2021
10Cs Business Communication-Information and Organizational Performance
Pages: 70-79 Views: 405 Downloads: 24
Authors
[01] John Nkeobuna Nnah Ugoani, Department of Management Sciences, College of Management and Social Sciences, Rhema University, Aba, Nigeria.
Abstract
Effective communication is an important link towards organizational performance. At any level, organizations strive to achieve a certain lend of returns that will give them competitive advantage. Business communication includes all communication undertaken, on behalf of a corporation vis-à-vis its internal and external audiences in order to gain support for the achievement of overall organizational performance elates to the final outcomes of top management planning processes. Communication and information are closely related but yet they differ from each other, while communication involves the act of reaching to people, information on the other hand, involves the content. Effective management communication must therefore, be integrated with information which often forms the structural background for the understanding and possible solution to identified problems and therefore, making real and potential contributions to positive human endeavours. A major distinction between communication and information is that while communication often elicits responses, on the other hand, information can be gathered, processed, and recorded but may not elicit any response. For effective organizational communication, communication channels and patterns which are recognized must be borne in mind to reduce communication failures. This is necessary because management communication challenges increase in relation to the size of the organization and unless and until due attention is given to this related phenomenon problems increasingly and inevitably develop and may unfortunately lead to management failure which can be of disastrous magnitude for organizational reputation and overall performance. The qualitative research design was adopted for the study and the result showed positive relationship between 10Cs business communication and organizational performance. The study was not exhaustive, and further study could examine the relationship between lack of proper communication and the performance of government-owned enterprises in Nigeria. It was recommended that top organizational leadership should institutionalize the culture of effective communication in their organizations as a measure of improving overall organizational performance.
Keywords
Management Communication, Organizational Communication, Employee Communication, Co-ordination, Continuity, Modern Performance Philosophy, Management Credibility, Top Management
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