[01] Wang Jiadong, Department of Foreign Language, Shandong Jiaotong University, Jinan, China.

With the rapid development of today's society, animation and its related industries, as the main part of the cultural industry, have gradually become the focus of attention and development in various countries. At the same time, it should be noted that with the support of the government and the combination of the government's diplomatic strategy, the animation industry is spreading more rapidly and its economic benefits are also increasing. It also shoulders the responsibility of spreading its own culture and expanding its influence. Japan is the best in this respect. Now, the animation industry is the third largest industry in Japan, with an annual turnover of 230 trillion yen. Moreover, Japan is also the world's largest exporter of animation works, accounting for 60% of the international market, and its market share in Europe and the United States is more than 80%. According to the “Anime Industry 2019” released by The Association of Japanese Animations, the market scale of Japan's animation industry in 2019 reached 2.1814 trillion yen, setting a new record for six consecutive years [12]. Among them, the largest sales amount is overseas expansion, such as shows of animation film in overseas markets and game sales, whose sales exceeded 1 trillion yen for the first time. Japanese anime fans spread all over the world and more and more people begin to learn Japanese and are more interested in Japanese culture. This phenomenon of cross-cultural communication benefits Japan a lot. In addition to bringing a lot of economic income to Japan every year, it also spread Japanese culture to all over the world, so that more people, especially young people, can understand Japan better and improve the international influence of Japanese culture.

Japanese Animation, Overseas Expansion, Cultural Export, Influence

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