American Journal of Marketing Research
Articles Information
American Journal of Marketing Research, Vol.7, No.1, Mar. 2021, Pub. Date: May 15, 2021
Investigating the Socio-economic Effect on Tourism in Ghana
Pages: 10-16 Views: 146 Downloads: 105
[01] Augustine Antwi Boasiako, Department of Economics, Marketing and Services, Pentecost University, Accra, Ghana.
[02] Francis Kofi Sobre Frimpong, Department of Accounting, Kaaf University College, Accra, Ghana.
[03] Isaac Yeboah, College of Foundation of Professional Studies, Pentecost University, Accra, Ghana.
[04] Linda Anane-Donkor, Department of Accounting, Kaaf University College, Accra, Ghana.
The tourism industry has increasingly become an important contributor to the development of the Ghanaian economy. This study examined the impact of tourism on socio-economic performance in Ghana. A sample of two (2) local tourist attractions were used, namely, Kwame Nkrumah mausoleum in Accra and Cape Coast Castle in Cape Coast. The sample population of the study was 549. The research adopted mixed method approach by using both qualitative and quantitate method to get a good and balanced view of the research. Mean, frequency and standard deviation were used for the analysis. With the assistance of Microsoft Excel applications and statistic SPSS software the data collected from the field were analyzed well. The model of structural equations was used to measure tourism's effect on community indicators (i.e. variables relating to conditions of the community). The association between tourism, aid and covariates were used by Pearson. In addition, tables and measurements of key medium, mode and medium tendencies were used. The qualitatively interviewers were tape recorded and later transcribed. It was realized that both qualitative and quantitative method gave the results positively and negatively but the positive side outweighed the negative about local economy at the micro level. The result of the study indicated that tourism had a positive effect on community indicators, namely economic and infrastructural development, change in language, peace, child labour, crime, and prostitution. Of items measuring positive socio-cultural effects, “Tourism has stimulated cultural exchange” (Mean = 4.22; SD = 1.03) accounted for the largest mean score, followed by “Tourism helps in sustaining the quality of our social and cultural assets” (Mean = 4.17; SD = 0.99). Positive socio-cultural effects produced a mean score of 37 (Mean = 36.63; SD = 5.95), which represents about 81% of the maximum scale score of 45.
Tourism, Socio Economic, Infrastructure Development, Economic Performance, Community indicators, Child Labour, Crime, Prostitution
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