[01] Miglena Temelkova, International Economics and Administration Faculty, Varna Free University Chernorizets Hrabar, Bulgaria.

Trying to achieve leadership or to retain their leadership position on the global tourism market tourism destinations find themselves in complicated and polyvalent situations, where resolving them shall require setting out objectives, which should be adequate to the realities, as well as well-grounded and flexible management decisions. Those are only possible, however, if there is clarity concerning the potential of the tourism regions to be positioned as leaders in a specific market niche or segment. Through the modelling of certain aspects, interrelations, interactions, processes, information flows, periods of time, costs, capacities and resources, there is a model generated for measuring the leadership potential of the tourism destinations, which characteristics are described only by their major attributes, having impact on the specific structural changes therein.

Tourism Destinations’ Leadership, Leadership Potential, Dynamically Developing Tourism Destinations, Model

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